Enparadigm: Revolutionizing the Selling and Buying Experience
The BFSI industry is a key sector that continues to boost the economic growth of the country. The last few years have witnessed radical changes in technology and communication owing to the rise in internet usage. This has resulted in the need for manpower to manage this progress, causing the demand for sales roles to increase exponentially. The BFSI industry now needs to achieve the twin goals of effectively managing its sales force while ensuring productivity and satisfying the ever-changing needs of today’s informed customers. Businesses need to empower their sales force with digitalized methodologies, tools and high-impact strategies through a motivating selling experience while equipping them with in-depth industry knowledge to target their customers with superior buying experience.Enparadigm, headquartered in Maharashtra, follows a two-pronged approach to address this issue. The team of highly qualified professionals have designed and developed tools that ensure Sales Readiness through its proprietary mobile platform “Launchpad” and Sales Enablement via its novel mobile platform “SmartSell”. “We help organizations grow by enabling their front-line workforce to become sales ready and deliver high-quality learning experiences that have zero-degree separation from the performance context. We achieve this through proprietary, award-winning learning tech, industry expertise, and connecting learning to performance context in the role,” informs Arun Subramanian, Co-founder & Chief of Strategic Initiatives at Enparadigm.
Bridging the Gap between Sales personnel and their Customers
The Launchpad platform provides day-to-day guidance and follow-up with every new salesperson for the first three months. This is achieved through the AI-powered mobile technology platform that proffers personalized context specific support for every salesperson based on capability levels, and activity gaps. Perfectly aware of the language diversity in India, the
platform is equipped with context-specific ready-to-use content available in nine regional languages. The content repository is qualified to assist a sales rep with role-specific content on sales fundamentals and objection handling along with one-pagers and infographics. Additionally, the platform has virtual coaching that caters to salespersons with individual weekly monitoring and delivery of daily actionable intelligence. Apart from proving to be beneficial to salespersons, managers too can avail a holistic view of the progress of each sales rep and has the ability to send reminders and follow-ups at the click of a button.
Incepted in 2010, Enparadigm has catered to a large base of clients, one of which was a large insurance company. Once the LaunchPad was deployed, the client witnessed 55 percent increase in premium collected in the first six months and 97 percent more revenue achieved by users who adhered to the process.
SmartSell, on the other hand, delivers bite-sized and up-to-date content on sales pitches, product information, and sales help at a click to enable the frontline sales force to have effective customer conversations. The platforms also helps salespeople create personalized presentations for customers on-the-go with over 1,60,000 customer presentations made by salespeople per month.
Having made significant progress in this domain, the company now aims to bring its repository to house over 8000 sales videos by the end of the year.
We help organizations grow by enabling their front-line workforce to become sales ready and deliver high-quality learning experiences that have zero-degree separation from the performance context
Incepted in 2010, Enparadigm has catered to a large base of clients, one of which was a large insurance company. Once the LaunchPad was deployed, the client witnessed 55 percent increase in premium collected in the first six months and 97 percent more revenue achieved by users who adhered to the process.
SmartSell, on the other hand, delivers bite-sized and up-to-date content on sales pitches, product information, and sales help at a click to enable the frontline sales force to have effective customer conversations. The platforms also helps salespeople create personalized presentations for customers on-the-go with over 1,60,000 customer presentations made by salespeople per month.
Having made significant progress in this domain, the company now aims to bring its repository to house over 8000 sales videos by the end of the year.
