For providing tremendous support to the innovators and entrepreneurs from India, Atal Innovation Mission, NITI Aayog entered into partnership with Freshworks Inc. Freshworks is a customer-engagement software company, and the partnership will increase the efficacy of the institutions and startups in the AIM portfolio. It will also foster innovation and entrepreneurship for the startup innovators.

With the partnership, Freshworks will be able to provide credits for its range of products to AIM and its beneficiaries, empowering startups for functioning efficiently alongside keeping a tab on costs and related activities. Credits include Freshsales Sales CRM Software, Freshdesk – Customer Support Software, Freshchat – Customer Messaging Software, Fresh Release – Agile Project Management Software, Freshcaller – Cloud Technology Software, Freshmarketer – Marketing Automation Software, Freshteam – HR Management Software, Freshservice – and IT service management software.

Going by the Statement of Intent (SoI), Freshworks will include a white-glove on-boarding for startups, including functional training in sales, marketing and customer support use of cloud technology, delivering better customer experience.

Freshworks resources and mentorship for startups will be available, which includes accessing virtual or physical office hours to interface with functional leaders from Freshworks and an extended mentor network.

In collaboration with AIM, various webinars will be organized, which includes workshops, training of modules and related topics.

The AIM Mission Director, Shri R. Ramanan, said, “This is a fantastic opportunity for our incubators and the startup ecosystem to get further empowered in their innovation journey. We are pleased to have Freshworks on board. It will be an innovative journey for our beneficiaries, an exciting one. Our primary objective is to improve the effectiveness and sustainability of the startup world across the country.”

Supporting Shri R. Ramanan’s view, the Director of Technology Partnerships, Rajiv Ramanan, said, “Entrepreneurial efforts are alive and well in India, even during these challenging times. Enormous opportunities remain for SME/MSME and startups; we look forward to supporting their efforts with the right tools and guidance required so they can provide great experiences to win customers for life.”

The event held virtually witnessed attendees from AIM, NITI Aayog and Freshworks, AIM incubators, startups, AIM-supported schools, mentors, and ACIC-shortlisted applicants.

Being a cloud-based SaaS (Software as a Service) company, Freshworks provides innovative customer-engagement software to businesses of every size. It makes it easy for teams in the acquisition, closures, and keeping their customers’ for a lifetime. Freshworks SaaS products include a 360-degree view of the customer, which are ready for implementation, easily usable, and delivers a quick return on investment.